relevantie

Je hebt een product gemaakt waarmee je hoe dan ook de toekomst beïnvloed. Je hebt met waardes gewerkt, je voelde de nood bij je gebruiker... Elk project heeft zijn ideologische redenen.

Wat is de onderliggende boodschap van jouw project? Biedt je escapism als medicijn? Van wie is 'public-space' in de stad? Spreek je sociale gelijkheid aan? Hoe komt iemand uit zijn bubbel? Wie heeft er baat bij beleid?

a. Formuleer de onderliggende ideologie met je project in één lopende zin:
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Formuleer die zin nu eens activistisch, je persona moet tot een bepaalde actie komen:
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(Bonus) Formuleer het nog eens terwijl je inspeelt op de intrinsieke motivatie van je bezoeker/gebruiker:
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b. Wat is de #naam van jouw project/product?
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Pad is een onafhankelijk semi-publiek (voor wie de link kent) platform.

Situationists International
1956

"Placemaking Europe is a strategy for co-creation that focuses on economic and social well-being, as well as quality of life.
Public space quality is the backbone to a sustainable city. To ensure quality in the public realm, cities need great streets supported by places that intuitively captivate users to want to stay longer, human scale inspired by interaction between buildings and streets, ownership by users, placemaking, good plinths, and a person-centered approach based on user experience."

Een beginnend idee tegen megastallen. "Al met al lijken insecten nog niet de redding voor de wereld. Hun ecologische voetafdruk is kleiner dan die van runderen en varkens, maar nauwelijks gunstiger dan die van kippen." Verdienen de insecten een plekje op ons menu?

Concerts in Augmented Reality. Visit places like Mars and Great Barrier Reef. Enhanced museum exhibitions. The travel industry has a lot to gain from the Augmented Reality boom as 84% of consumers all over the world would be interested in using AR as part of their travel experiences and 42% believe that AR is the future of tourism.

Westwood quite literally turned her AW 19/20 show into a protest - and gradually ticked off every global problem we're currently facing.
Vivienne Westwood is one of the last independent global fashion companies in the world. Always thought provoking, the brand is about more than producing clothes and accessories.
Vivienne Westwood has always used her collections and catwalk shows as a platform to campaign for positive activism. She has spent many years tirelessly speaking out about the effects of climate change and overconsumption, and has mobilised international attention around ecological crusading. “Buy less,choose well, make it last”

The Black Lives Matter movement has extended from social media activism to culture-shaking, provocative artwork. Artist Adam Pendleton at Venice Biennale 2015 and his intention to capture “something particular to our moment” through the now-historic rallying cry “Black Lives Matter.” Incorporating this slogan as well as works from his signature “Black Dada” series into his multimedia installation.

Black Lives Matter Movement
2012

Voices from the Global Climate Strike (Sep 20, 2019)
Photo: Amelia Holowaty Krales

Vivienne Westwood is a fashion brand and activist. VW continues to capture the imagination, and raise awareness of environmental and human rights issues. From global warming to sustainability, free speech, austerity, Brexit and our information overloaded society, she left no stone unturned. The name of Westwood's show, Homo Loquax, refers to a lecture given by the American novelist Thomas Wolfe in 2006, which described how he calls humans "homo loquax" meaning "man talking" rather than "homo sapiens" which translates to "man reasoning".

Ideologie is nodig om voor jouw generatie op te komen.

Nash's Pyramid is een model voor het rangschikken van vrijetijds-activiteiten, ontwikkeld door Jay B. Nash. Nash was een vroege denker op het gebied van vrije tijd.
Let op, duidt altijd ook de herkomst van de maker: blanke man, USA, oude economie, ... Kan jij het beter?